PartnerStack
Branding | Illustration
PartnerStack is a Toronto based platform serving the B2B SaaS industries through partnerships. As a team, we undertook a large refresh and solidified a new brand direction within the span of 6 months. Inspired by the work of Brooklyn street artist Jean-Michel Basquiat, we added warmth to the traditionally cold visual expression of SaaS companies by adding photography, animation, and hand-drawn elements. This rebrand was expressed through the website first, followed by ads, social, presentations, newsletters and internal assets.
Design: Joanna Don Paul, Dan Lam, Charles Lim
Creative Direction: Charles Lim
Before
After
During my time there, we embarked on a significant project to curate a diverse range of captivating content and valuable resources for both our loyal customers and potential prospects. To enhance the overall visual appeal and engagement of these valuable assets, we dedicated ourselves to creating bespoke graphics that made a lasting impression, particularly when shared on LinkedIn.
Sample web interaction using hand drawn animations.
E-mail newsletters
Previously, we utilized numerous communication channels to send emails to various groups of people. This approach proved to be highly ineffective, consuming valuable time. However, we built a system that transformed the process into a significantly more efficient one, requiring only a fraction of the original timeframe. In addition, we examined the statistical data gathered from these emails, gaining valuable insights in the process.
Animated type for internal events and presentations.
Animation for internal events and presentations.